Phoenix was known to writers of classical antiquity. He had the size and appearance of an eagle with golden plumage and a feather comb on his head. According to legend, Phoenix died every 500 years and reborn himself again at sunrise.

AVA is a Rebranding Agency located in the bottom of Etna volcano. Logo was inspired by Phoenix figure to show similarity of the company mark rebranding process. Company brand just like the Phoenix will reborn in glorious.